PS I have no idea why it's a Pokeball.
No problem, just as long as it's distinct from all the other icons.
Where I live, we have two major bookstore chains that have gone e-reader. One has their own brand of e-readers which is actually Pocketbook Lux rebranded. The other chain has opted to promote Kobo.
I did not look at the selection of those bookstore chains when I was making my choice. I looked at the offering of electronics stores. In electronics stores it's hard to see past the all-intrusive Kindles.
Ignoring Kindle, it's possible to find nice things like Inkbook Obsidian with hardware page-turning buttons on the sides and the big 8" screen Inkbook 8.
If I am not mistaken, Inkbooks are made in Poland by a company that got started in Poland, so I would assume that the e-reader niche has space for random entrepreneurs in Europe. (The fact that an Estonian bookstore chain can rebrand Pocketbook points to the same conclusion.)
On the other hand, e-readers are of limited interest to people. Users of e-readers either have to be filthy rich voracious readers with nothing better to do than to buy e-books via the default bookstore - but if they are voracious readers, then the default e-book store becomes an obstacle rather soon, because there's not much there in those default e-book stores - or those who have already amassed an e-book library on their own and who know how to copy files from a device to another - which makes them geeky and geeks are a rarity. Which means that e-readers can only have limited interest for evermore.
To make e-readers explode a la smartphones, the strategy should be to market some specific versions to rich dummies, kids, and the general population. I don't see how this is possible. E-reader screen cannot be flashy glossy blinking with diamonds so that rich people would see it as a nice decoration on themselves. E-readers cannot be packaged as a toy for kids by any stretch of the imagination (the imagination of marketing dudes admittedly beats mine). E-readers can be conceived as a basic necessity only if the big govt officially decides that it is a basic necessity and campaigns for pushing the product on the population at large. (This last scenario may make e-reader producers happy for the time of the campaign, but doesn't necessarily have a lasting effect. I remember the euro pocket-calculator campaign here...)
Here's a thorough comparison of Pocketbook Inkpad (8" screen) and Kobo Aura H2O (6.8" screen) side by side.
At 14:05 the reviewer says that it's "kind of stupid" how a touch on either side of the Pocketbook Inkpad moves flips the page forward rather than forward on the right side and back on the left side (the way it works in Kobo), but I would like to point out that in Pocketbook default interface a touch on the
bottom corners (either left or right) flips the page backward while a touch on the sides (either left or right) flips the page forward. It's there in the user manual, under the heading Reading Books.