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Topic: Head shaking nonsense from Heinz company (Read 169 times)

  • rjhowie
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Head shaking nonsense from Heinz company
There was a brief item on the BBC text news to say that Heinz are going to drop the name 'Salad Cream' which they have used since 1904 and then call it Sandwich Cream as they claim more people put it on sandwiches that salads.......
"Quit you like men:be strong"

  • Barulheira
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Re: Head shaking nonsense from Heinz company
Reply #1
Makes sense.

  • ensbb3
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Re: Head shaking nonsense from Heinz company
Reply #2
Well, now I know what that is.

  • rjhowie
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Re: Head shaking nonsense from Heinz company
Reply #3
Now they are musing on a final decision as here has been a kick-up. Doubt if others like supermarket chains will be that silly and change theirs! The supermaket I visit produces a cream just as good as Heinz but a damn sight cheaper.  :D
"Quit you like men:be strong"

  • ensbb3
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Re: Head shaking nonsense from Heinz company
Reply #4
Is this a good time to discuss what outrage marketing is? Or am I running the risk of appearing to care about this?

Quote
We live in an era of perpetual outrage. Some estimate 68% of all Daily Mail headlines begin "Outrage as..."*, and it's done wonders for the newspaper commercially: from its Hitler-backing days right up to its recent vilification of judges as "enemies of the people", it has been cashing in on rancour.

Making hay from outrage isn't new, but the paradigm we're in now is; audiences are more polarised than ever and quicker to take offence - and, thanks to the web, they can act on it at once. This presents opportunities for brands willing to take creative risks and threatens those that play it too safe, in an environment where extreme messages cut through. 

One form of the commercialisation of outrage is described in Hypernormalisation, filmmaker Adam Curtis' recent documentary. He points out how anti-corporate, "right-on" outrage is actually funding the multi-national, tax-avoiding social networks that are being railed against. The accumulated outrage, in the form of "views" and "shares", is worth billions to Mark Zuckerberg. This could lead cynical critics to predict that Facebook is unlikely to do enough about all that highly engaging "fake news".  
https://www.campaignlive.co.uk/article/marketing-age-outrage/1430904

Change something silly - like the color of a cup or a label and look at all the free attention. Like I said, Now I know what that is. (Apparently 'zingy' mayonnaise?)

  • rjhowie
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Re: Head shaking nonsense from Heinz company
Reply #5
Kind of odd is it "a good time" such is life on forums and the item concerned is popular so makes it a daft change.
"Quit you like men:be strong"

  • Belfrager
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Re: Head shaking nonsense from Heinz company
Reply #6
I don't know what Heinz does, Hellmann's is the best industrial mayonnaise.
The important thing is that people can't anymore consume restaurant made mayonnaise, it's time to end with food nazism brought by the EU.

So it happens with many more products. I want EU to stick their laws up in their asses.
A matter of attitude.

  • rjhowie
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Re: Head shaking nonsense from Heinz company
Reply #7
The salad cream is different from the mayonnaise which is a separate item.
"Quit you like men:be strong"

  • ersi
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Re: Head shaking nonsense from Heinz company
Reply #8
Is this a good time to discuss what outrage marketing is? Or am I running the risk of appearing to care about this?
Yes. And yes.

  • ensbb3
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Re: Head shaking nonsense from Heinz company
Reply #9
My particular brand of satire just isn't for you.